Post-Convention Workshops

Social Media as a Tool for Public Health

VIP Room

Presented by: The Association of Public Health Epidemiologists in Ontario

Target Audience: Public health unit epidemiologists

Workshop Objectives:
To provide a overview of social media and other online resources as tools for public health at the local level, across a variety of content areas and applications.
After this educational session, participants will be able to:
1. List and describe various social media platforms and online resources
2. Recognize how social media is being used by Public Health as a recruitment tool and as a data source for qualitative and quantitative analyses.
3. Identify potential issues regarding the use of social media at the local health unit level
4. Integrate social media and online resources within their daily work
5. Identify a network of other public health professionals with an interest in social media

Register here: http://www.eventbrite.ca/event/3002409287

Public Health Ethics: Theory, Practice, and Policy Implications for Environmental Public Health Professionals

Please note off-site. 480 University Ave, Boardroom 350.

Presented by: Canadian Institute of Public Health Inspectors (Ontario Branch) Inc.

Target Audience: Environmental public health professionals including public health inspectors

Workshop Objectives:
1. Explore the why and the how of utilizing public health ethics (as a language, a tool for reflection, and a method for deliberation) to explicitly inform environmental public health professional’s research, practice and policy advocacy.       
2. Explain the pertinence of ethics to public health, and understand how moral concepts are related to public health practice.
3. Understand how public health ethics (and key concepts from moral and political philosophy) can contribute to constructive thinking about challenging issues in environmental public health practice, and related social policy.
4. Appreciate the complexity, advantages, and limitations of applying various frameworks and approaches to public health ethics in specific contexts.
5. Understand the importance of reflecting on how the definition of public health issues can frame, and may facilitate or constrain, what are regarded as acceptable decisions and interventions.
6. Appreciate the distinction and interaction between substantive and procedural ethics.    
7. Develop awareness of how basic moral concepts and arguments are linked to advocacy regarding the equity and justice dimensions of public health issues.

Register here: http://www.ciphi.on.ca/knowledge-center/events

Media Messaging: Crafting Successful Public Health Messages to Get the Issues Covered

Sheraton Hall B

Presented by: Public Health Ontario and the Central West Communicators Network

Target Audience: Local spokespeople, staff from public health units, academics and researchers

Workshop Objectives: 
1. To understand the journalist’s context and needs, and the media landscape at a local, provincial, and federal level.
2. To develop the skills necessary to craft key messages that will end up in news stories.
3. To learn to work together (locally and provincially) on coordinated messaging about public health issues.
4. To, eventually, raise the profile of public health issues at non-crisis times.

Register here: http://www.eventbrite.com/event/3113056235

alPHa-OPHA Health Equity Strategic Planning Lecture

Sheraton Hall A

Limited seating of 20 guests.

9:00 AM Welcome and Introductions
9:30-10:30 AM  Dr. Bob Gardner, Wellesley Institute.  He will share his views and thoughts on the challenges and emerging issues and trends in Ontario with respect to Health Equity, and provides recommendations on what he thinks we need to do to address these challenges and issues.
10:30-10:45 AM Break
10:45-11:45 AM  Brian Hyndman, Public Health Ontario.  He will be discussing PHO’s Health Impact Assessment Tool.

Register here: http://healthequitytophc2012.eventbrite.com/